REVIEW  
IAMS PROACTIVE HEALTH
Puppy & Junior Large Breed


33lb RRP: $44.94
Current sale price: $40.99
 

(Amazon.com)
REVIEW  
IAMS PROACTIVE HEALTH
Puppy & Junior Large Breed


12kg RRP: £33.99
Current sale price: £24.99
Or buy 2 for: £47.99
 

(Zooplus.co.uk)

Iams' price point ranks this at the lower end of the dry-food spectrum, which is where the ingredients suggest it ought to sit. But is it a good choice if you are looking for a low-budget food?

There a re a few black clouds in the ingredients list - maize is the first listed ingredient, and wheat the third. These grains can be problematic as they tend to cause dietary intolreance in dogs, whose digestive systems are not naturally configured to cope with them. Wheat is known to be particularly troublesome in this regard.

Animal fat is the fourth ingredient. This is a rather ambiduous label, and therein lies the problem: this fat could have come from any part of any animal, so its quality is hard to determine. Fat does, however, make the food tasty for dogs - and the level of fat (14%) is not outrageously high in this food.

Hydrolysed animal proteins are not an ideal component, simply due to the inorganic way in which they are processed. Acids are used, and in some cases the molecular breakdown can trigger producttion of monosodium glutamate, which is linked to food addiction. It's likely one of the reasons dogs love low-quality food.

The final weakness in the ingredients is salt - undesireable for the same reason as it is in hman food.

Nevertheless, there rest of the ingredients seem pretty decent. Dried chicken and turkey, the second listed, is at a decent proportion (27%) for cheaper foods. Also, the fact it is dried is a plus, as there is less water bulking it out and reducing the overall nutritional value.

Iams also include glucosamine, a valuable compound for supporting puppy joint development - however, they don't state the concentration so it is presumably low.

Calcium levels are low at 0.85%, so no danger of over-accelerating bone growth.

Overall, there are many dog foods with far better ingredients than this (see panel to the left). However, for a low-budget food we feel this is a good choice thanks to its decent meat content and tailoring for large breeds.

3/5 


Ingredients Nutritional Additives Analytical Constituents
maize
dried chicken and turkey: 27% (chicken: 16%)
wheat
animal fat
rice
dried beet pulp (2.8%)
hydrolysed animal proteins
fish oil
dried whole egg
brewer's dried yeast
potassium chloride
sodium chloride
fructooligosaccharides (0.15%)
glucosamine
vitamin A: 42999IU/kg
vitamin D₃: 1779IU/kg
vitamin E: 132mg/kg
Protein 26.0%
Fat Content 14.5%
Omega-6 Fatty Acids 2.30%
Omega-3 Fatty Acids 0.54%
Crude Ash 5.6%
Crude Fibres 2.39%
Calcium 0.85%
Phosphorus 0.75%
Dha 0.165%




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