Symply is one of the more expensive lines of dry dog food.
It is marketed as a nutritious, hypo-allergenic food with high quality ingredients. This is how it was championed in my local pet shop - so convincingly, that I purchased a bag as an impulsive upgrade to the food I had been preparing to feed Frank (Arden Grange).
However, I later came to regret this spontaneity - a closer look at Symply's ingredients reveals that all is not golden.
One of this dry food's weaknesses is revealed quite glaringly on its packaging - rice is one of the main ingredients, and while this certainly bolsters the food's hypo-allergenic status, it doesn't contribute an awful lot in the way of nutritional value. The white rice in this mix takes up a sizable portion - min 25%.
The food does also contain fillers - namely, turkey digest and corn gluten. The digest is a no-no due to the unnatural way it is processed (via chemical/enzymatic hydrolysis) and corn can be a tricky ingredient for dogs to digest, possibly leading to adverse reactions (not so good for the hypo-allergenic quality...).
The ingredients, therefore, are not so wholesome as the marketing and price point would indicate. Frank lost interest in this food after a while, and I made the switch to Orijen.